Haïa is a Dubai-based ready-to-wear brand founded in 2025. The label was born from a beautiful coincidence; while navigating a career in the corporate world, the brand’s founder Alia El Tayebi discovered a hidden, driving passion for fashion design that demanded a creative outlet. From balancing a structured professional background to a world of daring self-expression, Haïa was born.
The label focuses on contemporary designs that balance classic silhouettes with a rebellious edge. This duality is anchored by Haïa’s signature zipper details—a recurring element incorporated to merge refined femininity with a bold and modern edge.
Designed for women who value enduring elegance over fleeting trends, Haïa reflects a style that blends simplicity with a powerful statement. Each collection offers a wardrobe that is versatile, polished, and effortlessly wearable. It is an invitation to elevate the everyday look and celebrate a spirit that is gracefully bold.
