Privacy policy

Last updated: 25 February 2026

1. INTRODUCTION

At Pose.ae ("Pose," "we," "us," or "our"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or make a purchase from pose.ae.

By using our website, you consent to the data practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our website.

 

2. INFORMATION WE COLLECT

We collect information you provide directly — such as your name, email, phone number, delivery address, and payment details — and information collected automatically through cookies and similar technologies, including your IP address, browser type, and browsing behaviour on our site.

 

3. HOW WE USE YOUR INFORMATION

We use your data to process and fulfil your orders, send order and shipping notifications, provide customer support, send marketing communications (with your consent), improve our website and services, and comply with legal obligations. Our legal basis for processing is performance of contract, consent, and legal obligation.

 

4. HOW WE SHARE YOUR INFORMATION

We do not sell your personal data. We share it only with trusted service providers necessary to operate our business, including Shopify (our e-commerce platform), payment processors, and shipping partners. All service providers are contractually obligated to protect your data. We may also disclose data where required by law.

Shopify processes your data as our data processor. For details on how Shopify handles your data or to exercise rights relating to Shopify-processed data, visit privacy.shopify.com.

 

5. COOKIES

We use cookies to keep you logged in, remember your preferences, analyse traffic, and personalise content. You can manage cookie preferences through your browser settings or our cookie consent tool. For more information see our Cookie Policy.

 

6. DATA SECURITY AND RETENTION

We use industry-standard security measures including SSL/TLS encryption. We retain order data for at least 7 years for legal and accounting purposes, and account data for as long as your account is active. In the event of a data breach we will notify the UAE Data Office and affected individuals without undue delay.

 

7. YOUR RIGHTS

Depending on where you live, you have the right to access, correct, delete, and port your personal data, and to opt out of marketing at any time. To exercise any right, email customercare@pose.ae with "Privacy Request" in the subject line. We will respond within 30 days. EEA and UK customers may escalate to their local data protection authority. UAE customers may contact the UAE Data Office.

 

8. INTERNATIONAL TRANSFERS

Your data may be processed outside the UAE, including via Shopify's servers in the United States. Appropriate safeguards including Standard Contractual Clauses are in place where required.

 

9. CHILDREN’S PRIVACY

Our site is not directed at children under 18. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

 

10. CHANGES

We may update this policy periodically. We will notify you of material changes by email or website notice.

 

11. CONTACT

Pose Fashion LLC FZ, Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, UAE Email: customercare@pose.ae | Phone & WhatsApp: +971 52 9907673 (Monday–Friday, 9 AM–6 PM GST)