Love Letters x was founded by Emma Sykes with a simple yet powerful mission: to create a more loving world through apparel that celebrates self-love, connection, and nostalgia. Raised in Australia and deeply influenced by her grandmother’s artistry and love of dressmaking, Emma developed an early fascination with fabric, storytelling, and the timeless elegance of vintage sleepwear.
After building a successful twenty-year career in marketing across beauty and fashion, Emma felt called to create something of her own, something meaningful and purpose driven. The idea for Love Letters x first emerged in 2010, but it was a transformative trip to Jaipur in 2022 that finally gave the dream its voice.
Now based in Dubai, Emma designs Love Letters x as a love letter to the wearer. Each piece is thoughtfully created in small ethical batches, celebrating craftsmanship, romance, and the belief that love, especially self-love, should be part of everyday life.
